• Title:Partnering with Betway, Play'n GO
  • Created at: 17 July 2023

Play'n GO, a prominent player in the casino gaming industry, has recently revealed its collaboration with the renowned global casino and betting brand Betway. Through this partnership, Play'n GO is set to make a fresh entry into the UK market, providing a broader audience access to its extensive portfolio of high-quality games, including popular titles like Book of Dead and Reactoonz.

Anthony Werkman, CEO of Betway Group, expressed his enthusiasm about the partnership, stating, "We're thrilled to announce our partnership with Play'n GO in the UK market. Play'n GO's flagship games, such as Book of Dead, Reactoonz, and Legacy Of Dead, are expected to resonate well with Betway customers who seek engaging and innovative content."

Play'n GO, recognized as a leading gaming company with a global presence, views the UK as a crucial market among the 25+ regulated jurisdictions it operates in. By teaming up with Betway, Play'n GO reinforces its position in this market, demonstrating its continued commitment to growth and innovation after over 15 years in the industry.

Anna Mackney, Regional Director, UK, Play'n GO, commented, "We're excited to partner with Betway, a highly esteemed brand in the UK market. Both companies boast a track record of success in the UK, and we're confident that Betway's players will embrace our diverse game portfolio. This partnership promises mutual benefits for Betway and Play'n GO, and we anticipate many prosperous years ahead."

Anthony Werkman reiterated Betway's dedication to delivering an engaging gaming experience in a safe and responsible environment. He emphasized Betway's commitment to expanding its casino offerings to customers by collaborating with top-tier game studios like Play'n GO.

About Play'n GO: Founded in 2005 in Växjö, Sweden, Play'n GO has evolved into a leading player in the gaming industry, boasting a workforce of over 500 employees across multiple locations worldwide. Renowned for their innovative slot games, Play'n GO has garnered numerous awards over the years, reflecting the exceptional craftsmanship behind their creations.

About Betway: Betway Casino, renowned for its sponsorship of major sports teams and events globally, is a reputable name in the gaming industry. Offering a wide range of online casino games, including slots, virtual poker, scratch cards, and jackpots from top suppliers like NetEnt, Play'n GO, and IGT, Betway provides players with a diverse and secure gaming environment. Their collaboration with Play'n GO underscores their commitment to delivering unparalleled gaming experiences to their customers.